Outsider Art Fair Rebranding
The Outsider Art Fair is a biannual premier fair dedicated to Outsider Art. Outsider artists are visionary, psychotic artists who are the difference between “inside out” and “outside in” thinking. I created a brand system for the fair that conveys the extreme emotions outsider artists experience in a fun playful manner.
Outsider Art Fair Rebranding
The Outsider Art Fair is a biannual premier fair dedicated to Outsider Art. Outsider artists are visionary, psychotic artists who are the difference between “inside out” and “outside in” thinking. I created a brand system for the fair that conveys the extreme emotions outsider artists experience in a fun playful manner.
The identity as a whole stems from the extreme emotions outsider artists experience portrayed in a fun, playful manner. I wanted to depict the wildly changeable nature of their art with the use of an interchangeable
wordmarks and color combinations. In each wordmark, the ‘out’ is highlighted in a different color to place emphasis on the outside way of thinking.
The identity as a whole stems from the extreme emotions outsider artists experience portrayed in a fun, playful manner. I wanted to depict the wildly changeable nature of their art with the use of an interchangeable
wordmarks and color combinations. In each wordmark, the ‘out’ is highlighted in a different color to place emphasis on the outside way of thinking.
Details
Functions
Brand Identity
Editorial
Design Team
Kristin Lee
Date
March 2021 – April 2021